Based in Hong Kong, the Pearl of Asia with easy access to all main sources relevant to the Fishing Tackle Trade, Nomad Ltd. is a newly formed company that gathers years of successful experience within its team.
The company was founded in 2008 and functions as a Sourcing & Design Bureau.
Nomad supplies its clients with a full service of Research, Design & Development, Artistic Creation, Packaging, Labeling and Quality Control for all items relevant to the worldwide fishing tackle trade.
The strategic position of Hong Kong and its short distance from the major manufacturing points allows the Nomad team to exercise much better control over communication, development, design and production of high quality specific tackle for specific markets. The capacity to ship directly from the vendor to the client brings many advantages to the potential buyers.
The experience of the Nomad team, its research and development capacity and its marketing abilities ensure successful long-term sales and create more business for the
selected vendors and the clients.
Nomad provides a full service to new clients wishing to develop specific types of fishing tackle under their own brand. The Nomad team has proven successful experience in the
sourcing, the marketing and the design of high quality products for recreational fishing.
Nomad also acts as a consultant in the marketing of recreational fishing products and provides training and seminars for interested parties on relevant subjects.
The Nomads
“Nomadic hunting and gathering was by far the most successful subsistence method in human history, Nomads followed seasonally available wild plants and game and moved on when food sources became scarce.
The modern-day Nomads follow this trend as they move around the world, conducting business from the most suitable places, remaining connected to their peers through communications media such as the internet.”
Louis Tchertoff
Chairman and Founder
Louis was born in Oxford, UK and brought up in Paris, France. He has been a passionate fisherman since the age of four. Following his studies at the University of St Andrews he started his career as Product Manager and Marketing Director for Daiwa France in 1987.
He then went on to become Managing Director of the Rapala-Normark-Ragot group of companies in France. He left for Portugal in 1997 to manage the Propesca Group. He was the President of EFTTA and EFTTEX from 1999 to 2004 and has over 20 years of international experience in the Fishing Tackle Trade.
Louis was taught fishing by his father and caught his first fish at the age of 4. Spare time in his youth was spent making his own tackle, fishing rods and lures. As a passionate Angler, Louis has extensive knowledge in most fishing techniques and has experienced:
- Fly fishing for brown trout and sea trout in Ireland and Scotland with Ian Macmaster.
- Coastal Sea Spinning in Brittany, France for Pollack, Sea Bass, Mackerel.
- Competition Fresh Water Float Fishing in the Normandy rivers and lakes
- Carp angling in France with the Mahin Brothers
- Surf Casting for Cod with Paul Kerry on the East coast of England
- Big Game Fishing during two trips to Dakar, Senegal catching Sailfish and Dorados
- Dead Bait Pike fishing in France with Jacques Chavanne
- Fishing off Portugal’s cliffs at Carapateira and Sagres, Offshore Bottom Fishing, Surf Casting on the beaches, Bass Fishing in the great lakes.
- Fishing regularly for Sea Bass with Ange Porteux, Bernard Dorso and Jean Claude Nicol in France.
- Fishing in the Canary Islands for Amberjack.
- Travelling to Guinea-Bissau for Light Tackle Surface Lure Sea Spinning catching Jack Crevalle, Barracuda, Red Snapper, Pompano and a 240Kg Bull Shark.
- Catching his first Algarve White Marlin in 1998
- Exploring the Namibian jungle, Mozambique and South Africa for Tigerfish, and Giant Trevally
- Exploring the Pacific and Atlantic coastline of Costa Rica, descending the Rio Colorado and hooking Rooster Fish, Kubera Snapper, Dorado, Jack Crevalle and Tarpon.
- Landing a 600 Lb Blue Marlin off the coast of the Algarve in Portugal.
Throughout his career in the fishing tackle trade, Louis has fished in or done business in more than 50 countries. He has acquired a deep experience in the distribution, the sales and the marketing of leading brands such as Bagleys, Bomber, Cotton Cordell, Daiwa, Hardy, Mustad, Owner, Platil, Ragot, Rapala, Rebel, Sensas, Shimano, Siglon, Storm and Yo-Zuri. While in Portugal, Louis created the Hiro brand, which is now successfully distributed in 14 European countries and continuing its expansion.
Nobuo Nodera
Master Rod Designer and Engineer
Nobuo was a top rod designer and product manager for Daiwa for more than twenty years. He has worked in Japan, Europe and
the USA. He was one of the first designers to reach international success by associating engineering with fishing science through a close
collaboration with specialized technical consultants that could request the right product, explain their needs, foresee the evolution of
angling techniques and communicate with the media and the market.
Louis’ relation with Nobuo Nodera goes back to the late eighties. At the time, Nobuo was the senior rod engineer and product manager
for Daiwa Sports UK and Louis was the Product Manager for Daiwa France. Their mutual passion for fishing and their acumen in sniffing out market trends resulted in the creation of incredibly successful series of rods such as the Daiwa Shogun series that revolutionized the dead bait fishing market in France, these successes were followed by further trendsetters in carp angling and competition fishing. During
his career with the world’s leading company, Nobuo was directly responsible for the design and development of range after range of highly successful series in multiple techniques. Nobuo created his own niche brand CND, specialized in the art of Spey casting, of which he is a
master. His CND rods sell successfully in Japan, Europe and the USA.
Daniel Coelho
Graphic Designer
Daniel was educated in France and in Portugal, and has been a graphic designer for more than ten years.
He is a graduate from the Lisbon Superior School of Design and has attended post-graduate international design classes in Portugal
and in Italy. Daniel started his career as a graphic designer at Swatch Lab in Milan, Italy, he then moved on to creation work for Maurice
Lacroix, Lacoste and Festina.
Daniel switched to the Fishing tackle Trade in 2002, as the graphic designer for the Propesca group. He specializes in the creation of logos and artworks, packaging, visuals aids and POS products.
During his career in the tackle trade, Daniel has been in charge of the marketing of famous brands such as Daiwa, Mustad and Shimano. He actively participated in the internationalization of the Hiro range and has brought a long lasting influence to the perception of the brand.
Benefit from the extensive experience of our Team, the long standing relations we have established with the best factories and our deep market insight!
Gain an edge over the competition by offering innovative items that will establish you as market leaders!
Profit from the knowledge of true life long anglers who are dedicated to excellence in the tackle trade.
Catch more business and more customers with attractive well designed and well marketed competitive product!
Contact Louis Tchertoff today at:
NOMAD LIMITED
RM. 1103-5 TOWER A, REGENT CENTRE,
63 WO YI HOP RD, KWAI CHUNG, N.T. HONG KONG
OFFICE TEL: (852) 2545 7613 OFFICE FAX: (852) 2544 0685
EMAIL: nomad.limited@gmail.com
